"Once we rid ourselves of traditional thinking we can get on with creating the future." James Bertrand
Kosin Voravattayagon, MA Transportation Design Programme student at UID won the Best Production Interior category, the overall Student Design of the Year award and $5,000 at the 2010 Interior Motives Design Awards.
Voravattayagon used simplicity and pureness from Scandinavian design philosophy in his project and his goal was to create a car suitable for young people, particularly in China. Kosin was inspired by Swedish glass design for the overall design.
According to one of the panel judges, Kosin&s "Crossover X" was "beautiful, believable and functional". The concept is one of the results from this year&s collaboration with SAAB Automobiles during the Strategic Design project. Kosin developed his SAAB concept thinking specifically about China as the target market.
The Interior Motives Design Awards was initiated in 2003 and the competition attracts entries from hundreds of students from design schools across the world. The exhibition and awards ceremony is held during the Frankfurt/Paris motor shows. The theme for the 2010 competition was "Driving the Interior Revolution".
The judges in the panel included among others the heads of interior design for Volkswagen and Peugeot, the executive director of design for Ford Americas, the vice president for design at Johnson Controls, and the head of Italian studio Stile Bertone.
Other UID students also had several project short-listed in the competition.
Read more about Kosan&s design at Norran, Umeå University, SVT, VF and VK.
