"He who plants a tree, plants a hope." Lucy Larcom
Anna-Karin Bergkvist, student in the Advanced Product Design Programme at UID received the Guldmyran 2010 (the Golden Ant) for her conceptual machine for planting trees.
It is the 14th year the award Guldmyran focuses the attention on an exam work that embodies Myra Industriell Design&s core values in design. The criteria for Guldmyran are: For great courage, creativity, functional innovation, good sense for form and a humble approach. Demonstrably, the laureate has been "busy as an ant"! (Swedish expression, equal to "busy as a bee")
The award consists of a golden ant designed by the goldsmith Olle Ohlsson, a smaller sum of money and a place among the previous laureates.
Myra Industriell Designs&s motivation for the award is; "This year&s Guldmyra is a system solution that resonates well within another system. It is considerate when it comes to answering urging needs, as well as in its well motivated form decisions. The final product is the result of a spot-on analysis, excellent problem solving and some nicely applied sketching methods that move us."
