From engineer to top designer in three years

Erik Melldahl

UID Alumni Interview:

Name: Erik Melldahl
Studied: Industrial Design Intensive 2010 - 2011 and
MFA in Transportation Design, 2011 - 2014

During his time as an enrolled student at Umeå Institute of Design (UID), Erik Melldahl got the opportunity to do an internship at BMW Advanced Design. Together with BMW he developed his Master thesis project - Maasaica. The collaboration was very successful and now Erik works as a full-time designer at BMW Advanced Design in Munich.
- Maasaica is a 3D-printable concept vehicle. The idea is that the futuristic vehicle one day could be locally constructed in the Serengeti, using advanced technology and degradable materials that dissolve back into the environment, says Erik Melldahl.

Design skills and a professional network

With a background in engineering, Erik had basic knowledge within industrial design before coming to UID,
- My education has been very important for me, and in my daily work life I use a lot of the skills that I learned at UID. In three years, the three years I spent at UID, I went from knowing almost nothing of design to working at one of the most prestigious parts of BMW design. I think that says something about the quality of the education. I also had a very good class and I still keep in touch with many of my classmates from UID. Being a student at UID helps you to build your professional network, and that is very helpful when starting your career.

Inspiration to other designers

- Now I work at BMW Advanced Design. We design concept cars for future markets, and our designs works as inspiration for the rest of the team at BMW Design. We work in teams and my work mainly focuses on interior design. We have a lot of resources to develop our concepts; it is a luxury to work at such a big company as BMW, Erik continues.

Erik Melldahl recommends studying at UID to anyone prepared to put in all the effort the education require.

- At UID you learn all the skills you need to succeed as a designer. But don't expect it to be easy, to go far you will have to work hard and have a passion for design.


June 2015