10-week term project in collaboration with Bosch
The starting point was to analyse and understand Bosch as a
brand, the core values, their impressive history, present product
ranges, ambitions and future potential, in order to imagine the
opportunities of new types of Bosch products for either existing or
new user groups. The ambition was to create new Bosch products that
could help levitate the Bosch brand and make a valuable impact on
the users life's, as well as helping Bosch positioning themselves
in a segment of intelligent and emotionally powerful product
solutions and experiences.
The project started of with a 2 day workshop session with Bosch
focusing on getting an understanding of their present market
presence and product segments, within areas as wide as household
appliances, eBike mobility, hand tools, surveillance and
intelligent home systems. After additional research the students
decided on their final project directions.
During the project the students were introduce to the method of
creating a 'Common Core' for a selection Bosch's product lines
during a number creative group assignments. Later they also
received individual tutoring on the specific Common Core they
developed for their own project direction.
The final design concepts addressed as diverse themes as: A
handheld scanner for hazardous substances on food like toxins on
fruit. Non-intrusive dental care for dogs using UV lighting
activated by the dog's chewing. A compact laser measuring and
aligning tool for DIY's. An intelligent chopping board with
build-in scale and sensors for visual nutrition information and
cooking advise, a tracking and monitoring system providing a visual
display of the movement and behaviour of a pet. A series of
'connected pots' providing water, nutrition and light and monitors
the growth of herbs and plants, an active noise cancelation device
for the home environment. Next generation's programmable teapot. A
semi-autonomous and self-manoeuvring bicycle trailer. A modular
cooking system for compact kitchens. Autonomous surveillance of
farm animals and visual sharing of daily memories in the home.
External project tutor from Bosch (Germany):
Bernd Wiesenauer, Industrial Designer, Bosch User
Adriaan Van Eyndhoven, Industrial Designer, Bosch User
External tutor on Strategic Design:
Alex Liebert, Project Manager, Atlas Copco.
Oscar Björk, part-time teacher and Industrial Designer, Struktur
Course responsible and internal tutor:
Thomas Degn, Programme Director for the APD programme.