10-week term project in collaboration with Philips
The starting point was to analyse and understand Philips as a
brand, the core values, the history and present product ranges, in
order to imagine the possibilities of new types of Philips products
seen in a future scenario. With the open project title of Let
Philips come even
closer, the objective was ideate freely for new relevant
design opportunities between consumer and professional healthcare
solutions. The ambition was to ideate new concepts that would
provide the physical and emotional design experience expected from
Philips and make a valuable and potentially long lasting impact on
the users life's, positioning Philips in an even more intimate user
space both emotionally and physically.
The project started of with a 3 day workshop session with
Philips focusing on getting an understanding of Philips's present
market presence and the potential design opportunities looking at
different user groups and the challenges and changes they face due
to lifestyle, physical conditions or age. After additional research
the students had a group brainstorming session before they made a
decision on their final project direction. During the project the
students were introduce to the method of creating a "Common Core"
during a number creative group assignments. Later they also
received individual tutoring on the specific Common Core they
developed for their own project.
The final design concepts addressed as diverse themes and user
challenges as: Visual dental monitoring at home, monitoring of
babies sleeping patterns, a product line for active users with an
ostomy. A compact bladder scanner for users with urinary retention.
Visual scanning, detection and preliminary diagnosis of skin
irregularities. Intimate swap sampling that can be carried out in
the privacy of ones own home. Visual feedback to optimise exercise
during rehabilitation. Prevention of osteoporotic fractures. Stress
relief and sleep assistance for new-born's and their parents.
External project tutor from Philips:
Ozgur Tasar, Industrial Designer.
External tutor on Strategic Design:
Alex Liebert, Project Manager, Atlas Copco.
Course responsible and internal tutor:
Thomas Degn, Programme Director for the APD programme.