Visual Storytelling + Product Design

2017 Visual Design Prototyping

5-week course


With the increasing possibilities of adding computer-based technology to both existing and new types of products, either for functional, informational or emotional effect, the design experience of a product's functionality and visual expression is becoming an increasingly important and natural part of the professional designer's area of expertise. The challenge of this course's creative assignment was for the students to select one of their previous projects and create an explanatory time-based visualization of the intended usage and designed interaction between a user and the product. How this story would be told and visualized was up to the students to define and create.

Work method

The course includes introductions to storytelling, video filming, editing and Adobe After Effects. Throughout the course the student also receives individual support and tutoring in the creation of the individual movie.


The result was 12 different short movies that can be viewed below.













External tutors:

Simon Österhof, storytelling.
Mattias Andersson, video filming and editing.

Internal tutors:  

Peter Lundholm, After Effects.
Oscar Björk, After Effects and individual tutoring.

Course responsible:

Thomas Degn, Programme Director for the APD programme.