Videos of Product Design Concepts

2018 Visual Storytelling in Industrial Design

5-week course



With the increasing possibilities of adding computer-based technology to both existing and new types of products, either for functional, informational or emotional effect, the design experience of a product's functionality and visual expression is becoming an increasingly important and natural part of the professional designer's area of expertise. The challenge of this course's creative assignment was for the students to select one of their previous projects and create an explanatory time-based visualization of the intended usage and designed interaction between a user and the product. How this story would be told and visualized was up to the students to define and create.

Work method

The course includes introductions to storytelling, video filming, editing and Adobe After Effects. Throughout the course the student also receives individual support and tutoring in the creation of the individual movie.


A selection of the videos the students created can be viewed below.










External tutors:

Simon Österhof, storytelling teacher.
Martin Gärdemalm, cinematographer and teacher in video filming and editing.

Internal tutors:

Oscar Björk, lecturer in industrial design - After Effects and individual tutoring.
Peter Lundholm, software teacher.

Course responsible:

Thomas Degn, Programme Director for the APD programme.