4-week group project in collaboration with Electrolux
The objective with this creative group exercise was, with the
Electrolux Pure A9 air purifier as the starting point,
to explore, ideate and create new solutions for potential
products and scenarios for enhanced indoor wellbeing.
Based on four personas the students created, they were asked
to both aesthetic and semantically explore a design language and
experience that ideally should harmonize with the values of the
Electrolux brand and their manifest: "Shape living for the
At the final presentation for Electrolux the students presented
their concepts with posters and short sketch videos to display and
communicate the intended user experience.
Peter Lundholm, software teacher.
Thomas Degn, Programme Director for the APD