10-week term project in collaboration with Philips
In this project the APD students initially worked in teams
researching and collecting information about medicare equipment and
related product applications available on the market today.
In the next phase, the students identified design opportunities
for the development of new smart self-care concepts that could
enhance or develop the brand in a future scenario.
The students was required to use the concept of the product, its
proportions, surface language, details, graphics, functionality,
and material choices, to create the identity of the product that
captures the spirit of the DNA of the Philips brand.
The result was 11 different concepts providing potential
solutions for a wide range of problems like: food allergen
detection, migraine relief, eating disorders, olfactory therapy,
detection of iron deficiency, bone repair therapy and stress
release through meditation.
Anders Smith, Anders Smith Design, Denmark
Professor Pete Avondoglio, senior advisor for the APD
Jeroen Raijmakers, Global Design Director, Medical Systems,
Philips, The Netherlands
Thomas Degn, Programme Director for the APD programme