Consumer Concepts for Lifestyle Diseases

2010 Strategic Design

10-week term project in collaboration with Philips


For the second year in a row, the APD students worked with the Philips brand in their Strategic Design project, this time with the Consumer Electronics Division in Amsterdam.

The first phase of the project started with APD students working in teams researching and collecting information about the Philips brand and comparing it with two other competing brands selected by Philips.

In the second phase, the students identified design opportunities for the development of new products focusing on curing or assisting us to cope with life-style related diseases or bad habits, or helping us through natural but still challenging phases of life, at the same time as these concepts should enhance and develop the values and brand of Philips.

The result was 10 different concepts providing potential solutions for a wide range of problems and design opportunities such as: the lack of conversation and quality-time in modern families, stress release though respiratory techniques and through multi-sensory simulation, communication devices for emotional communication, and devices to provide closure for terminally ill and their loved one, support when quitting smoking, and general style management.

External tutors:

Claus Jepsen Director Product Design and Partner at Designit, Denmark
Gavin Proctor, Design Director, Consumer Lifestyle Innovation, Philips, The Netherlands
Toni-Matti Karjalainen, Aalto University, School of Economics, Finland

Course responsible:

Thomas Degn, Programme Director for the APD programme

  • UID students

    Ayca Kinik Altuner
    José Juan Loredo Rodriguez
    John (Ju Seok) Lee
    Malin Grummas
    Martin Oberrmayer
    Mansour Ourasanah
    Nicholas Ross
    Cenk Aytekin
    Omer Haciomeroglu
    Philip Nordmand Andersen