Sensing the Future Project

2012 Strategic Design

10-week term project in collaboration with Whirlpool


The starting point of the Sensing the Futureproject was not only to design new products, but also to imagine solutions that would enhance the evolution of the domestic experience. The project was carried out in collaboration with Whirlpool, a major American producer of kitchen, laundry and home appliances, as a part of their celebration of the company's 100th year anniversary.

The task given to the students was to investigate the possibilities of creating new segments or lines of consumer products that would respects the core values and design identity of Whirlpool, at the same time as targeting relevant customer groups with innovative and engaging-to-use products that could facilitate new sustainable and desirable living rituals of the future.

As an essential and natural components of any term project at the Advanced Product Design programme, the work methods included initial group research and creative sessions where the brand, the market and the users were analysed and later documented in an individual design brief before each student was asked to carry out his or her own project.

The students final results presented to Whirlpool covered a wide range if conceptual design solutions like; an environmentally friendly closed-system washing machine, in-vitro-meat appliances for the home kitchen, intelligent products for first time buyers, a modular cooking system, concept for an educational and engaging cooking experience for both children and parents, a concept for the gathering and storing of cooking experiences and knowledge overtime, a service and product design for an urban grocery bag and a concept for a domestic in-house food composter.

External project tutors:

Fredrik Goffhé, industrial designer and co-founder of Formal Design, a strategic design consultancy based in Stockholm.

Alex Liebert, industrial designer and design manager of the Industrial Design Competence Center at Atlas Copco, where they manage, develops and differentiate more than 30 different brands and their unique design languages within the Atlas Copco Group.

Internal project tutors:

Thomas Degn, Programme Director for the APD programme
Oscar Björk, Programme assistant

Course responsible:

Thomas Degn, Programme Director for the APD programme