Storytelling + Product Design

2014 Visual Design Prototyping

5-week course

With the increasing possibilities of adding computer-based technology to both existing and new types of products, either for functional, informational or emotional effect, the design experience of a product's functionality and visual expression is becoming an increasingly important and natural part of the professional designer's area of expertise.

The challenge of this course's creative assignment was for the students to select one of their previous projects and create an explanatory time-based visualization of the intended usage and designed interaction between a user and the product. How this story would be told and visualized was up to the students to define.

The result was seven different short movies that can be viewed below.







External tutors:

Simon Österhof, tutor on storytelling.
Mattias Andersson, tutor on the basics on filming and editing.
Jacob Nyström, tutor on After Effects.

Course responsible:
Thomas Degn, Programme Director for the APD programme.