Storytelling + Product Design

2010 Visual Design Prototyping

5-week course

With the increasing possibilities of adding computer-based technology to both existing and new types of products, either for functional, informational or emotional effect, the design experience of a product's functionality and visual expression is becoming an increasingly important and natural part of the professional designer's area of expertise.
The challenge of this course's creative assignment was for the students to select one of their previous projects and create an explanatory time-based visualization of the intended usage and designed interaction between a user and the product. How this story would be told and visualized was up to the students to define.
All the students chose to work with their results from previous term projects. Five students worked with their designs of smart self-care concepts from their "Strategic Design" project in 2009, which was done in collaboration with Philips Healthcare, and one student worked with his result from the "Design for User Experience" project, focusing on children in school coaches, a project that was sponsored by the Volvo Group in 2008.

The result was 6 different short movies that can be viewed here.

External tutors:

Mattias Löw, documentary filmmaker and tutor in storytelling
Stefan Kristola, experienced tutor in digital filming and editing
Daniel Forsgren, industrial designer and tutor in Adobe After Effects

Course responsible:

Thomas Degn, Programme Director for the APD programme