Birgitta Nordholm

Birgitta Nordholm is the programme coordinator for the MA programmes at UID and she is probably the one answering the incoming questions and e-mails. She recently became grandmother to gorgeous seven-week old Victor.

What are you doing at Umeå Institute of Design?

I am networking by going to conferences for instance, with the goal of having better teacher exchange in the future. I want our teachers to do projects in other seats of learning or at companies, and I want other teachers to come to UID. I really believe in cooperation. Also, I think we need to establish better contacts with local organisations and companies. The grass is not always greener on the other side of the fence... Even though I am the MA Programme Coordinator, the networking I do, is for the whole school. In addition, I am the chairperson for the Educational group, which means we are responsible for the quality of our educations. Wee need to be updated and innovative and we also need follow-up on the decisions made.

Is there anything you find particularly positive about UID?

The unconditionally best of all here at UID is all of the fantastic students! And of course the wonderful colleagues as well. This is a house of opportunities and everything can be solved. I think that is smashing!

Is there anything you would like to improve at UID?

I would like to develop the alumnus work. I wish we had even better contact with our previous students. We should have annual activities with them. It is great that some of them come back to us as visiting staff. I would like to have an alumnus fair maybe once a year. And as I said earlier, I want us to have better teacher exchange.

What do you think are the reasons for the good reputation of Umeå Institute of Design?

A number of elements contribute - that we are a small unit, our teaching methods and pedagogy in which we collaborate with the industry, both nationally and internationally, our great facilities and dedicated staff and that the majority of the tutors comes from outside.

What will you be doing in ten years?

I will be sitting on my terrace and enjoy the fruits of life, in another way than I do today, and I will visit the Arts Campus now and then. Maybe I will attend one of UID&s single subject courses, who knows?

April 2010

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