The Autonomous Road Trip


Cars are becoming increasingly automated and expected to become fully autonomous in the near future, a transition that will redefine the car and affect its inherent position as a symbol of freedom. This project explores how this key value can be retained and evolve in an autonomous vehicle by designing its interior experience to provide an inspiring context for a road trip.

Inspiration and Method

This project has originated from the positive experience of a road trip of today and enhanced with the possibilities of the autonomous future. Collaborative user workshops has been foundational, with inspiration taken from professional adventurers and emerging travel trends.


The project’s final vision proposes an interactive interior with interface elements which encourages exploration and enables spontaneity, factors at heart of a road trip and strongly connected to the freedom of cars. Furthermore the result extends the concept of a road trip, including new ways to explore cities and connect to locals in order to provide more genuine travel experiences.