Scion is a brand created by Toyota to market in North America aimed at young people who like customization. Scion MBox is a vehicle that can be purchased in a very basic frame form. Owners can buy parts gradually, as and when they desire. This means the vehicle can be transformed in character and function at different stages of the users life. Here is an opportunity to reduce the scrape rate of vehicles by keeping a basic platform for many years. There is potential for the customization market and also the environment. Finally the young customer can purchase the basic platform at a competitive price.