Asok Abraham George moved from India to Sweden to study his
masters in Transportation Design. Due to his talent and successful
results Asok was invited to work in Gothenburg and the recruitment
process happpened even before his graduation in 1999. Today he is a
chief designer at
Why did you become an
Designers influence and shape the future, and that is why I
decided to become one.
Did you consider any other
schools or did you only apply for UID?
I did consider some other schools which offered Transportation
Design but I applied only to UID.
What have you been doing
since you left UID?
I worked at a design consultancy for 3 years before joining Volvo
Trucks as a designer at the end of 2002. Since October 2005 I have
been chief designer for exterior design at Volvo Trucks.
What designs have you been
All models currently on offer from Volvo Trucks and the recently
If you compare your current
job with working for a specific car company, what are the
It has been a challenge to make one's mark in the truck industry
as a designer, but the perception that good design is not a major
priority for trucks (as it is for cars) has changed.
Is what you do now what you
dreamed of doing when you first got interested in industrial
Yes, very much so.
What was it like when you
started studying at UID?
It was and I believe it still is a very special place where so
many creative people from all around the world share ideas,
experiences and cultures.
Are there contacts from
your time at UID that have been important in your professional
Yes, all projects were done in collaboration with the industry and
my final thesis project was sponsored by Volvo Trucks.
What kind of advice do you
give the students?
Courses and projects are important no doubt, but never forget to
have fun as well! It's the journey, not the destination…
Which aspects of your
education at UID have been most useful in the job you currently
At UID I learnt how to work together with others in a group, as
well as how to deliver good results on time. Both of which are
essential when working in the industry.
What do you miss the most
from your time at UID?
I miss my friends……… the other students, the faculty and staff
whom I met and spent 2 years with at UID.
Where do you picture
yourself in ten years from now?
Hopefully still having lots of fun shaping the future as a