Advanced Moving Spaces

Vehicle Interior 2014

Class: Td2
Duration: 10 weeks

Societies are constantly developing and products that make sense or seem perfectly useful today may easily become obsolete tomorrow if their original need or condition seises to exist. Technology advancements allow us to constantly question and develop the way products look, feel and interact with their surrounding environment. In this climate of constant evolution, it is a designers responsibility to evaluate what paradigms should change, for what reason and how.

In the extremely complex transportation sector many changes are certainly expected. Technology is democratising access to information and consumers have become more aware of all the existing alternatives in the market as most industrial products are more and more available on a global perspective. Nowadays more decisions are based on global ethical reasons and the coming generations of consumers will be extremely critical on the products and services which are offered. Regulations help pushing for better quality standards but it is the competition from free economies that drive product development like never before in our modern history. Improved living condition in developing economies combined with tighter legislation in reaction to environmental concerns have been demanding and encouraging a change in the overall consumer behaviour towards mobility. 

From a commercial perspective it is said that vehicle exterior styling has the power to attract a new customer to a particular brand. It is also understood that only a consistent experience in the interior will develop loyalty to a brand. Can we imagine this to still be true during the coming 10 to 15 year? With an ever increasing need for sustainable mobility options, strategic importance should also be given to ethical values connecting brands to society. In this project students researched and evaluated possible future mobility scenarios and one brand's particular position into these. The idea was not only to try and propose suitable solutions for a predicted future but to take a critical approach and if necessary, question trends and projections in favour of enhanced user experiences. Students were encouraged to do this evaluation with a human-centric approach having attention to collective interests of other elements that shall coexist in the future. The resulting design proposals envisioned advanced interior concepts that supported the argumentation around aspirational mobility scenarios.