Audi Facelifts 2014

Vehicle Design Theory 2014

Class: TD1
Duration:  5 weeks

This course provided both theoretical and practical information related to automotive design. The general aim was to promote reflection about why vehicles look like they do today. Essentially this was achieved by looking at the historical evolution of vehicles as well as the evolution of the design profession itself. Development process, production methods, basic legal requirements and the understanding about how vehicles are used gave the students fundamentals about feasibility aspects in design. Students applied the theoretical knowledge in a creative assignment where the goal was to propose technically credible design solutions.

Activities were structured in two modules.

The first module focused on practical information about the automotive design profession and its management. Students interacted with Anna Costamagna, project manager at PSA Peugeot. The goal was to promote self-reflection and awareness about both design practice and the general expectations on future transportation designers.

The second module was a workshop facilitated by Nick Hull, automotive designer, visiting lecturer and journalist with many years of experience. During his two visits to UID students experienced a mix of theory and practice, covering fundamentals like automotive design terminology and the basic methodology utilised in automotive styling. Personal reflections, argumentation and discussions also took place during the workshop. During this module a representative from Audi Design visited UID to speak about the brand.

The creative assignment was based in the common practice of "facelifts" observed in the automotive industry. This assignment gave the student opportunity to directly apply the theoretical knowledge acquired during the course, as well as generate a fair amount of visual material that could be directly used to demonstrate ability to work with product development constrains.