Vehicle Design Theory 2014
Duration: 5 weeks
This course provided both theoretical and practical information
related to automotive design. The general aim was to promote
reflection about why vehicles look like they do today. Essentially
this was achieved by looking at the historical evolution of
vehicles as well as the evolution of the design profession itself.
Development process, production methods, basic legal requirements
and the understanding about how vehicles are used gave the students
fundamentals about feasibility aspects in design. Students applied
the theoretical knowledge in a creative assignment where the goal
was to propose technically credible design solutions.
Activities were structured in two modules.
The first module focused on practical information about the
automotive design profession and its management. Students
interacted with Anna Costamagna, project manager at PSA Peugeot.
The goal was to promote self-reflection and awareness about both
design practice and the general expectations on future
The second module was a workshop facilitated by Nick Hull,
automotive designer, visiting lecturer and journalist with many
years of experience. During his two visits to UID students
experienced a mix of theory and practice, covering fundamentals
like automotive design terminology and the basic methodology
utilised in automotive styling. Personal reflections, argumentation
and discussions also took place during the workshop. During this
module a representative from Audi Design visited UID to speak about
The creative assignment was based in the common practice of
"facelifts" observed in the automotive industry. This assignment
gave the student opportunity to directly apply the theoretical
knowledge acquired during the course, as well as generate a fair
amount of visual material that could be directly used to
demonstrate ability to work with product development