The work of a transportation designer combines a great variety
of tasks and challenges that range from the proposal and creation
of completely new products to the development of existing ones. In
any case, the tasks normally involve the application of multiple
skills and methods to help define the future direction of a brand.
In order to succeed, the designer must be able to communicate his
ideas and opinions both verbally and visually. Designers must be
sensible to the historical development of a brand and its products,
to the realistic capabilities of the company and to all the aspects
that will make a vehicle relevant in the market for many years to
come. Good designs will generate great user experience and increase
loyalty to a brand.
During this creative assignment students addressed the brief
proposed by the CarOne committee. Ideation sketches, theme
selection, tape drawing, clay modelling based on a universal volume
that respects technical parameters and final visualisation of the
individual design themes were the planned activities for the
course.
The result was presented using refined clay models and
posters.
