Generation: Inbetweener

Vehicle Design (in collaboration with Reutlingen University)

Class: TD1
Duration: 10 weeks


The goal in this collaboration project was to investigate how cars could trigger a greater engagement from young drivers and passengers in the future. Young consumers will certainly have new and different expectations towards personal mobility. Students had to propose concepts that represented their sensible and educated opinion about how cars should be perceived in the future.

The expected outcome included proposals for conceptual vehicle exterior and the visualisation of usage scenarios and envisioned surroundings (mood, people, buildings, etc). UID students welcomed input and inspiration from their peers from Reutlingen. Our focus was on exterior design but because of the collaborative nature of this project, students supported each other in the development of the interior and exterior themes, package definition and important reference points in the vehicle architecture. Harmony and consistency between interior and exterior design concepts were expected.