The general goal in this collaboration project was to push
boundaries in the use of translucent plastic material(s) in vehicle
design, proposing new expressions and potential unexplored
functions related to different lighting conditions (ex. day &
The project had a strong focus on creativity and integrated
solutions. This meant balancing rational and emotional values
during the creation of the concepts in order to achieve
aspirational results that go beyond mere decoration or styling.
Students exercised vehicle design methodology from research to 3D
visualisation of their proposals.
Co-operation was fundamental in such approach. Team and
individual work involving an international group of students and
the invaluable input from faculty and experts from the company
supported the creation of original and highly inspirational
This course included vehicle design methodology going from basic
research, concept definition, 2D ideation, concept selection, 3D
development and presentation phases. A parallel objective was to
help the students develop and refine their creative methods as well
as their personal time-planning skills.
Our collaborating partner Bayer MaterialScience describes the
outcome from the project.