Brand Identity & Strategic Design

Strategic Design & Storytelling 2013

Class: TD1
Duration: 15 weeks


The students main objective was to propose a progressive yet realistic vehicle concept that focused on the user's early experience of a brand.  They were expected to develop a company's core values when conceptualising a relevant and desirable product that captured the spirit and promoted the brand in a subtle, positive and meaningful direction for the future.

Here are the short videos that describe the vehicle concepts: