Vehicle Interior Design 2011
Class: TD2
Duration: 10 weeks (Fall)
Second year master students in the transportation design
programme spent 10 weeks during the fall term investigating current
traffic safety situations, researching upcoming trends and
technologies and proposing automotive interior concepts that can,
in theory, avoid serious injuries on the occupants of a vehicle.
Students chose several automotive brands as references and all
concepts are explained, visualised or demonstrated during three
phases: pre-, in- and post-crash in order to demonstrate their
systemic and integrated nature. The project was a
cross-disciplinary collaboration between Umeå Institute of Design
and experts from the "Real Life Safety Innovation" research group,
sponsored by Sweden's Innovation Agency - Vinnova.
Professional Tutors: Ivar Frischer (Automotive Designer) & Åsa
Rudberg (Colour & Materials Designer)
Experts: Mats Lindquist (Accident Data & Passive Safety),
Martin Lönn (Active Safety) & Daniela Rothkegel (PhD candidate
at UID)