Vehicle Interior Design (in collab. with Volvo Cars)
Investigating
Volvo interiors in the era of seamlessly connected
mobility.
Class: TD2
Duration: 10 weeks (Fall)
With an ever increasing need for
sustainable mobility options, strategic importance should be given
to ethical values connecting brands to society. In this project
students researched and evaluated possible future mobility
scenarios and one brand's particular position into these. The idea
was not only to try and propose suitable solutions for a predicted
future but to take a critical approach and if necessary, question
trends and projections in favour of enhanced customer experiences.
Students were encouraged to do this evaluation with a human-centric
approach having attention to collective interests of other elements
that shall coexist in the mobility scenarios. The resulting design
proposals envisioned advanced interior concepts that supported the
argumentation around aspirational mobility scenarios. The aim was
to envision how Volvo's brand values could be translated into
integrated functionality for the occupants of a car in a future
mobility scenario. This meant proposing how could Volvo car
interiors look like in the future if more senses were involved in
the user experience.
